Hamilton Jewelers CEO Hank Siegel has announced the completion of a renovation to its flagship store in Princeton, New Jersey.
The store has remained open throughout, which is why the project has taken seven years to complete.
The refurbishments included a redesign of the main showroom, which has added 1,500 sq ft of display area for the store’s range of jewelry and watches.
Updates have also been made to support engagement and wedding ring shopping.
The store boasts a new “reimagined” Hamilton jewelry salon that features different collections, including classic diamonds and gemstones from the Private Reserve collection.
Some new environments have also been added, such as custom-designed spaces that were created in collaboration with brand partners such as Rolex, Patek Philippe, Cartier, Bulgari, and David Yurman.
The new Hamilton Curate room adds a new concept to the jewelry store.
This new room will display emerging designers as well as longstanding designer partners exclusive to Hamilton Jewelers in the US market.
The Princeton store’s newly refurbished timepiece service center now has more watchmakers, updated testing capabilities, and a separate polishing room.
The luxury experience is an important aspect for Siegel, who said that the new bar service areas and private presentation spaces will elevate consumer interactions.
Hamilton Jewelers recently celebrated its 110th anniversary, and Siegel feels the renovation is a fitting way to honor this.
Siegel is satisfied with the positive feedback the store has received.
Speaking to JCK magazine, he said: “The response from clients from around the region, the community, as well as our friends from the jewelry industry, has been wonderful.
“Given that the entire space was transformed — from décor to visual and in-case lighting, to millwork and fixtures — the difference is amazing.”
