Helzberg Diamonds has partnered with embedded insurance firm Zillion to advance its digitally-centric strategy by offering customers immediate insurance coverage at the point of sale.
By utilizing Zillion’s embedded insurance platform, Helzberg customers can instantly receive a one-click insurance quote at the completion of their purchase and enjoy the benefit of insurance protection while they decide.
The company aims to ensure it is a “frictionless” experience by eliminating the need for any forms, applications or appraisals.
“Consumer expectations are changing, and our objective is to meet and exceed those expectations with products and services that are meaningful to our guests,” said Bill Simms, Helzberg’s chief strategy officer.
“We selected Zillion over all other insurers because of their tech-forward positioning and shared belief that great organizations exceed customer expectations.
“Zillion is helping us accelerate our digitally-centric strategy and their instant coverage benefit complements our desire to deliver quality over everything.”
Helzberg Diamonds has 170 stores nationwide featuring a wide selection of fine jewelry, including diamond engagement rings and wedding rings, precious gems and watches.
The company is based in North Kansas City, Missouri, and is a subsidiary of Berkshire Hathaway.
Adam Black, managing director at Zillion, said: “Zillion has long positioned its embedded insurance platform with the best retailers in the jewelry industry and we value the dedication those retailers have for amazing customer experiences.
“Helzberg takes that passion to a new level, and we are honored to be working with a preeminent forward-looking company.”
